Slater, J. S. (2000) ‘Collecting the real thing: A case study exploration of brand loyalty enhancement among coca-cola brand collectors’, Ohio: . Available at: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8388 (Accessed: 10 December 2015).
“According
to Muensterberger (1994). Collectors see themselves as hard-working,
knowledgeable and discriminating people. They want to be seen that way, by
collectors and non-collectors as well. Even those who do not share the passion
or the understanding of collecting, might admire the dedication, or meticulous
care and determination the collection requires. But the real understanding and
approval is derived from fellow collectors.” (Slater, 2000).
“The
true collector is a transformed hunter. Although his hands are seldom bloodstained,
his intense concentration, like the hunter’s is pointed toward the objective of
getting a full bag. Like the hunter, the collector studies his prey and
develops his own flair. And like the hunter, he sometimes relishes the sport
leading up to the kill as much if not more than the kill itself.” (Slater,
2000.
"Oh, if you don’t share it, it’s not worth it. It becomes hoarding, not collecting. And having other collectors see your collection kind of validates it a little more. If someone comes to look at your collection who isn’t a collector and says it’s a really nice collection, I’m glad they like it. But if somebody’s been collecting for twenty years comes in and says I have a great collection, that sure means more to me, because they know what they’re looking at.(Slater, 2000.)"
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