PBS Idea Channel (2015) What’s the deal with Amiibos? | idea channel | PBS digital studios. Available at: https://www.youtube.com/watch?v=9ZGloufeJkg#t=72 (Accessed: 23 November 2015).
"Now people collector Amiibos for the reasons why people collect anything. To develop or advertise the skill effort or wealth related to collection to associate themselves with what they perceive the thing being collected, to mean, to preserve, or display that mean for others."
"All summed up by a Baudrillard quote, we used in our morning routines video. 'What you really collect is always yourself'."
What makes them worth collecting?
"Archaeologist Ian Harder wrote that an object can gain cultural meaning as opposed to scientific meaning in three ways. First, the many effects it can have on the world: it's utility, functionality. Second, the fact of its symbolic existence, being quote being part of a code, set or structure. In other words objects generally are meaningful because they are symbols. Specific objects are meaningful because of where and how they fit into the larger structure of symbols. And third, to what their symbolism refers. The values or ideas, that a singular object may represent. Harder calls this the historical content of the object itself. It's why your Grandfather's watch is so meaningful."
"Where its understandable, if not expected, that people like me and my pals will play video games and watch animated television shows. For the general totally un-cool popularise adults collecting and displaying figurines remains a marginally aberrant behaviour. Unless were talking about your Grandmother's Hummel collection, that is totally normal so how."
"Physical meets digital"
"Action figures that do something, they take action. They're not simply an inert object, they can be used or consumed."
"David Banash wrote 'use is one way to distinguish a consumer from a collector' it's in making a collectable consumable, that the act of collecting it makes it less wacky in the eyes of many people."
The video is focused around the Amiibo toys but relate a lot to collecting in general. He mentions some key people which I intend to look into further: Baudrillard, Ian Harder and David Banash.
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